As Creative Consultant for Singapore’s inaugural coffee festival celebrating specialty coffee, a top to bottom hands-on approach was activated to promote this event. From refining the brand tone and all creative communications delivered across omnichannel platforms, devising campaign strategies to increase festival awareness through the implementation of multiple digital tools and tactical partnerships, to crafting print ads and EDMs, art directing photoshoots and producing original digital content, directing and filming lifestyle videos for social media distribution, and supervising external agencies, publicists and vendors, setting up social content calendar and handling production logistics, this was one ultra-caffeinated project.
The result? Actual event attendance of 23,000 buzzing visitors was 53% above initial projection. Let’s raise a cuppa Joe to that.
Role: Content Marketing, Social Media Marketing, Art Direction