Interiio is a young startup that connects interior designers and property owners online, with a mission to turn imagination into reality for less. The founders' vision is to elevate the standards of the interior design and renovation industry in Singapore by creating a digital environment of creative collaboration, partnership, and honest competent services.
The Interiio logo represents creativity at play and collaborative communication. The logo is made up of two core elements: the symbol and the wordmark. The symbol is a playful combination of shapes evoking the culture of design services - the connection between the strength of communication and the flow of ideas. The wordmark is based on a modern typeface that has the rhythm of circular shapes and curves. The double “ii”s are abstractly fashioned to mimic two people facing each other and having a conversation or an exchange of ideas. Together, they signify a touchpoint and a connection.
Role: Creative Direction, Branding, Art Direction.
Logo design exploration and preliminary sketches
Website UI design
Brand Guidelines (30-page booklet)
At Moonberry™ Creative, we thoroughly examine what makes a brand unique and how to convey that through an authentic brand visual identity and marketing materials. A logo is not a brand, nor is it an identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Branding is a more holistic perspective of how your customers experience your company.
Ready to kickstart your business with a unique brand? Get in touch with us to find out more about our bespoke branding design services.