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GOLD KILI

KOPI KIA

1/3

To celebrate Singapore beverage manufacturer Gold Kili’s history of ground coffee and tea powder distribution to coffee shops since 1985, a Facebook campaign was created and fans are encouraged to enter a contest by submitting a photo of their favorite Singapore breakfast dish, with a cup of Gold Kili coffee. A custom contest app was created and managed to facilitate contest entries. With only three weeks to promote the contest leading up to the finals event, an aggressive marketing strategy drew one thousand new followers on the brand's Facebook page in a short time.

 

Role: Creative Direction, Copywriting, Photography, Social Media Management.