Blooms Boutique

From 2004 to 2007, during the slump of post dot-com collapse, our studio dabbled in floral design and formed Blooms Boutique, a bespoke floral design business servicing special events and hospitality industry in New York Tri-state area. Solely through word-of-mouth marketing, revenue multiplied twentyfold in the second year of business and generated incoming of US$97,632 (compared to US$4,890 in the first year). Not too shabby for a really tiny business in a big city.


Role: Branding

All turned out beautifully, so I was very pleased. The flowers were absolutely fabulous. They photographed very well from what I’ve been able to see on friend’s pictures. All the guests were gushing about them and how beautiful they were. We made sure to give you full credit! :) Some of the female guests even asked me if they could take the bridesmaids bouquets home (they were at the sweetheart table throughout the reception) and I of course said no. I’m so thankful for all of your hard work to make sure our wedding day flowers were the best. We will make sure to recommend Blooms Boutique for all flowers needs. Thanks again for doing such a great job! — Lucia & Ivan (Wedding Date: September 25th 2004)


I can’t tell you how impressed we were with your work. My bouquet was stunning and the smell was intoxicating! I couldn’t believe how fresh it still looked the next day. The reception flowers were also perfect! They were just what I imagined for our event. Thank you so much for your lovely contribution to our wedding! We wish you the best of luck.— Michelle & Joseph (Wedding Date: May 28th 2005)


I’m actually on my honeymoon right now, but I wanted to say that everything was absolutely BEAUTIFUL! I really appreciate everything you & your staff did, and you can be sure I am making VERY HIGH recommendations for Blooms Boutique. I got SOOO many compliments on my bouquet. I hope all is well and thanks again! — Melissa & Greg (Wedding Date: October 15th 2005)


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